In terms of market growth, the water purification industry has maintained a high growth rate of about 30% every year for at least three years. Especially in the first quarter of this year, according to the data of relevant organizations, under the condition that the whole kitchen and bathroom market growth is less than 10%, the market scale of water treatment equipment (including traditional drinking water machine, water purification barrel, direct drinking machine, pipeline machine, water purification machine and water purification machine) is 6.6 billion yuan, an increase of 27.3% on the same period. At the same time, the data of relevant institutions predict that in the next five years, the water purification market will continue to grow at a high speed. By 2020, the scale of China's water purification market is expected to exceed 100 billion yuan.

Behind the encouraging statistics is the booming reality of the industry:

On the one hand, the rapid influx of new competitors and the expansion of existing complete machine enterprises. According to the data of the third-party statistical organization in the market, there are nearly 4000 enterprises, large and small, in the market at present. In the previous year, the number was only about 3000. At the same time, from the perspective of the scale expansion of existing enterprises, many complete water purification enterprises including Qinyuan, angel, hanston, qinerkang, xinjiamei and other brands have put into production and expanded their production, and some have built new industrial parks.

The second is the increase of spare parts enterprises. The vigorous development of the industry provides more opportunities for spare parts enterprises. The brands in the complete machine supporting fields such as pumps, molds and membranes are increasing rapidly, and the industrial chain construction speed is unprecedented.

Third, the upstream and downstream enterprises are connected. Some upstream enterprises that were originally engaged in the production of water purifier parts experienced the high-speed development of water purifier industry and shared the fruits in the process of providing complete machine enterprises with supporting facilities. Instead, they extended to complete machine manufacturing, such as pump manufacturer Delta, membrane manufacturer Huitong, etc., and launched their own brand water purifier products one after another.

But it is not without the opposite argument. "The current water industry is in deep water." A senior person in the water purification industry talked with the author about the current situation of the domestic water purification industry. He further explained that there are two parts to look at. Water depth refers to the current water purification industry with a wide range of technical factions and competing interests of all parties; fiery is the current competition among more than 4000 water purification enterprises in the water purification industry in full swing. With the rapid growth of the market, high return on investment, high growth of the number of enterprises, rapid expansion of the dealer group, arms race of production capacity layout and scale competition, we are ready to move.

"We all saw the big cake of the water purification market, but we didn't realize that whether we could get the most fat part depends not on who came early and whose scale is large, but on our own management level and ability.".

Another industry insider said, "when everyone swarms in and improves production capacity, they don't find that when any enterprise is growing at a high speed, in fact, it is the time for the future industry brand pattern to be fixed.".